December 25, 2024 – Niigata Machinery Co., Ltd. (hereafter referred as “NMC”, a subsidiary of 千赢国际官网首页入口网址是多少 ) announced it will transition Sales and Service of the Niigata Injection Molding Machines to Absolute Haitian Corporation based in Moncks Corner, South Carolina and with offices in Parma, Ohio and Worcester, Massachusetts effective March 1, 2025.

This strategic move enhances product diversity, strengthens customer support, and aligns with the construction of state-of-the-art facilities in Japan to unify operations and innovation.

千赢国际官网首页入口网址是多少 , listed on the Hongkong Stock Exchange and with manufacturing facilities throughout the world, is the world’s largest supplier of Injection Molding Machinery, with a production capacity of 50,000 machines annually.  Absolute Haitian has been the Haitian’s Sales and Service Agent in the USA and Canada since 2006 and has during that time sold approximately 4,500 Haitian IMMs into the Market it serves.

The transition enables Absolute Haitian to expand its product offerings in the USA and Canada, incorporating the Niigata product line alongside Haitian and Zhafir injection molding machines. Customers will benefit from a unified supplier, gaining access to a broader range of horizontal machines to vertical machines and enhanced customer support infrastructure.

This change coincides with the construction of a state-of-the-art NMC’s facilities in Momoyama, Japan. These facilities will centralize research, product development, applications, engineering, manufacturing, and support to enhance innovation and efficiency.  Standard Niigata Products, both horizontal and vertical electrical injection molding machines, will be manufactured at this new facility in Niigata City.

About Niigata Machinery Co., Ltd.
Founded in 2022, Niigata Machinery Co., Ltd. acquired the injection molding business of Niigata Machine Techno Co., Ltd. in 2023. Backed by 千赢国际官网首页入口网址是多少 ’s strong capital support, Niigata aims to deliver exceptional Japanese craftsmanship to the global market.

Contact:
Niigata Machinery Co.,Ltd.
Website URL: https://nmc.co.jp/

In childhood, every toy carries the laughter and dreams of children. Behind each carefully crafted toy lies skilled craftsmanship and advanced manufacturing technology. 

With the ongoing expansion of China’s toy market, which surpassed 150 billion yuan in 2023 and is projected to exceed 280 billion yuan by 2029, Zhafir has become an indispensable partner for the toy industry with its outstanding injection molding solutions.

01  Quality Toys Rooted in Precision Manufacturing

As beloved companions to children, toys must meet high standards of safety and durability, which are primary concerns for parents. High-quality plastic materials, such as ABS plastic, are often the top choice for producing premium building block toys. These materials provide excellent impact resistance and prioritize safety by minimizing sharp edges that could harm young players.

However, creating high-quality, safe, durable, and visually appealing building block toys requires meticulous manufacturing. The assembly parts must undergo rigorous quality control to ensure the perfect fit—neither too loose nor too tight. This level of precision relies on high-precision injection molding equipment and advanced manufacturing techniques.

02 Precision Empowered in Building Blocks

High-precision injection molding machines are the cornerstone of manufacturing quality building blocks. By optimizing injection parameters such as pressure, speed, and cooling time, these machines significantly improve the dimensional accuracy and surface finish of block components. These machines are especially advantageous for complex, mass-produced parts, offering fast production speed, high efficiency, advanced automation, a wide range of colors and styles, precise dimensions, and easy adaptability for new designs.

03 Zhafir All-Electric Solution for Toys

From October 15 to 19, the highly anticipated German plastics industry exhibition, Fakuma 2024, is being held at the Friedrichshafen Exhibition Center in Germany, attracting numerous internationally renowned companies. 千赢国际官网首页入口网址是多少 is making a strong appearance at booth A1-1103, showcasing its fifth-generation technology with a variety of intelligent, efficient, and flexible solutions, becoming a focal point of attention at the event.

At the exhibition, the 千赢国际官网首页入口网址是多少 booth is bustling with visitors. Three injection molding solutions, representing the fifth generation of technology, are the stars of the show. With energy savings of 20-40% and equipped with a range of smart features, these solutions are not only attracting a large audience of professionals but also sparking in-depth discussions among industry experts. Every visitor can experience 千赢国际官网首页入口网址是多少 ’s deep expertise and forward-looking vision in the plastics industry.

Electrical Solution for the Medical Industry: Clean & Precise

At this event, 千赢国际官网首页入口网址是多少 carefully selected several flagship models for display. Among them, the Zhafir ZE1200V-430 stands out with its clean and precise characteristics, offering an ideal solution for the medical industry. The model features a 40mm screw and demonstrates the production process of eight medical syringe barrels, with an injection weight of 10.95g, using PP material and a cycle time of 12.5 seconds. Its built-in servo-hydraulic system, innovative in-mold pressure-holding technology, and advanced T-mold structure ensure both molding quality and production efficiency. This solution not only meets the medical industry’s strict requirements for cleanliness and precision but also excels in energy savings and material efficiency, earning high praise from the audience and reflecting Zhafir’s emphasis on energy conservation and environmental protection.

Electrical Solution for Consumer Goods: Flexible & Precise

Another highlight is the Zhafir ZE1500V-640, which showcases the production of wire clips, providing a flexible and precise solution for the consumer goods industry. This model features a 45mm screw, 16-cavity design, and an injection weight of 10.95g, using PA6 GF30% material, with a cycle time of 13.14 seconds.

The machine is equipped with a real-time monitor, providing a visual display of the injection molding process, enhancing process stability and efficiency in wire clip production. It easily handles complex processes and application scenarios, catering to a variety of personalized needs, demonstrating Zhafir’s deep understanding of the consumer goods industry’s demands and its relentless pursuit of product adaptability and flexibility.

Servo-hydraulic Solution for Consumer Goods: Energy-Efficient & Green

In addition, Haitian’s MA2000V/750 energy-efficient solution for the consumer goods industry provides stable process support for frisbee production. This model features a 50mm screw, an injection weight of 125.1g, and a cycle time of 44.75 seconds, using 100% recycled PP material, vividly demonstrating the concept of a circular economy in plastics. This display showcases Haitian’s technological innovations in its sustainability strategy, with its efficient, energy-saving, and eco-friendly features receiving widespread recognition and admiration from the audience.

At Fakuma 2024, visitors to 千赢国际官网首页入口网址是多少 ’s booth are not only experiencing the pulse of the plastics industry but also glimpsing a smarter, more efficient, and sustainable future. The exhibition is still in full swing, and we look forward to meeting you at booth A1-1103!

This exhibition is not just a showcase of technology but a declaration of the future. Looking ahead, 千赢国际官网首页入口网址是多少 will continue to uphold “Technology to the Point”, deepen its presence in Germany and the European market as a whole, and closely engage with local customers. Through fast-responsive services, Haitian will precisely capture and meet the personalized needs of customers in different markets, providing localized support and working together with customers to move toward a sustainable future.

Recently, Haitian Indonesia successfully hosted an open day at its Cikarang facility in Jakarta, attracting over 300 participants from local Indonesian companies and Chinese enterprises operating in Indonesia. The event offered a comprehensive showcase of 千赢国际官网首页入口网址是多少 ’s machines and innovative technologies, highlighting Haitian’s deep commitment to the Indonesian market and its strong partnerships with local customers.

At the beginning of the event, Mr. Howard, as the guest of honor, took the stage to deliver the opening speech, reflecting on Haitian Indonesia’s efforts and journey since establishing its presence in Indonesia in 1994.

Following this, Mr. Tao Mingming, General Manager of Haitian Indonesia, welcomed the guests and shared 千赢国际官网首页入口网址是多少 ’s global strategy. He provided detailed insights into the company’s latest service policies in the local market, the extensive distribution of service outlets, and the advanced, comprehensive solutions offered. Mr. Tao emphasized that Haitian Indonesia is committed to leading the rapid development of the Indonesian plastics industry and contributing to the upgrading of the country’s manufacturing sector.

During the open day, 千赢国际官网首页入口网址是多少 presented several comprehensive solutions tailored to the Indonesian market, including Haitian MAV/h, MA/SE, MA/GII, JU/SE, and HA/columba series of injection molding machines, along with Niigata injection molding machines. These machines were paired with auxiliary equipment from Haitian Smart Solutions, such as robots, 3-in-1 machines, auto loaders, mold temperature controllers, and hopper dryers. The solutions were praised for their outstanding performance, precision craftsmanship, and intelligent operation. In particular, the MAV/h model, leading with high efficiency and combining intelligence with energy conservation, became the focal point of the event. It not only represents 千赢国际官网首页入口网址是多少 ’s technological innovation but also reflects the company’s deep understanding of and unwavering commitment to the Indonesian market.

In addition, other divisions of Haitian Machinery, such as Haitian Precision, showcased high-end equipment including the VMC series vertical machining centers, CFV series high-speed vertical machining centers, HTC series CNC lathes, as well as a fully equipped spindle maintenance area. These advanced machines also attracted significant attention and praise from related customers.

The open day featured engaging technical highlights, live production demonstrations, and interactive exchanges, allowing local customers to gain a deeper understanding of 千赢国际官网首页入口网址是多少 ’s innovative technologies and exceptional services. This not only showcased Haitian’s robust strength in the field of machinery manufacturing but also further solidified its partnerships with customers.

Since setting roots in Indonesia in 1994, Haitian Indonesia has been dedicated to cultivating this market. Over the past thirty years, from its humble beginnings to its flourishing present, Haitian has witnessed the vigorous development of the Indonesian plastics industry and has grown together with the local market.

From being a pioneer to becoming an industry leader, Haitian Indonesia has always adhered to a customer-centric approach, continuously innovating to provide high-quality products and services to local customers. This thirty-year journey not only serves as a recognition of the past but also as an expectation for future growth. Haitian Indonesia will continue to uphold its original mission, resonate with the Indonesian market, and jointly shape an even more brilliant future for the manufacturing industry.

From September 27 to 28, Haitian Thailand held a two-day open day in Bangkok, attracting many local clients and Chinese enterprises. This open day showcased 千赢国际官网首页入口网址是多少 ’s innovative technologies and significant achievements in its globalization strategy, fully demonstrating Haitian’s deep foundation in the Thai market.

At the start of the event, Mr. Shi Zheng, General Manager of Haitian Thailand, delivered a welcoming speech to the guests. He shared 千赢国际官网首页入口网址是多少 ’s globalization strategy and emphasized the importance of Thailand as a regional application center in enhancing local operations and customer service.

The event featured several molding solutions specifically developed for the Thai market, including Haitian injection molding machines from the MAV, MA/GⅡ, MA/F, MA/WM, JU/SE, HA/PET series, as well as Niigata injection molding machines. These machines cover a wide range of applications, from consumer products to automotive manufacturing. Haitian’s latest fifth-generation technology, praised for its intelligence, energy efficiency, and high performance, received widespread acclaim from the attendees. Other Haitian Machinery solutions, such as CNC machining centers from Haitian Precision and thixomolding machines from Haitian Die Casting, were also showcased during the open day.

Through live demonstrations, technical explanations, and interactive sessions, customers were able to gain a more direct understanding of the performance features of the products. This not only enhanced their recognition of Haitian but also strengthened customer loyalty.

As a global leader in machinery manufacturing, 千赢国际官网首页入口网址是多少 has been deeply engaged in the Thai market for over 20 years. In 2016, it established a wholly owned subsidiary in Thailand, continuously driving the upgrade and development of the local manufacturing industry. With the continuous growth of the global economy and increasingly close trade relations, Southeast Asia, with its unique geographical advantages, abundant labor resources, and cost-effectiveness, is gradually becoming an important hub for global manufacturing. Thailand, as a key economy in Southeast Asia, offers an ideal environment for Haitian’s investment and factory establishment.

The successful hosting of this open day not only showcased 千赢国际官网首页入口网址是多少 ’s strong presence and brand influence in the Thai market but also deepened exchanges and cooperation between Haitian and local clients. Furthermore, it provided solid support for the development of Chinese enterprises in Thailand and the broader Southeast Asian region. In the future, Haitian will continue to deepen its globalization strategy by leveraging technological innovation and localized operations to provide better products and services to customers worldwide.

Guangdong Blue Sky Plastic Products Co., Ltd. (Blue Sky) was founded in 1988 and is a professional manufacturer engaged in the research and development of plastic household daily necessities, mold manufacturing, injection molding, and sales. The company covers an area of over 67,000 square meters, with modern workshops of more than 100,000 square meters, modern loading and unloading platforms, an ultra-large raw material storage warehouse, and a large group of high-precision injection molding machines, as well as an intelligent unmanned production workshop. The company is committed to technological innovation and brand strategy development. With strong production capabilities and rich industry experience, it has now become a leader in the domestic household daily necessities industry.

02 First Witness ofNew Energy Efficiency and Productivity

As a long-term partner of Haitian, Blue Sky has had full confidence in the quality and technological innovation of Haitian’s products over the years. Therefore, when Haitian launched its fifth-generation technology, Blue Sky was quick to embrace this new technology with a forward-looking vision, opening a new chapter of energy efficiency and productivity.

Now, let’s join Yang Moulu, Assistant to the CEO of Blue Sky, to see how Blue Sky is leveraging these machines to achieve a win-win in production efficiency and environmental benefits.

02 A New BenchmarkThe Fifth-Generation TechnologyLeading Green Benefits

Upon entering Blue Sky’s workshop, 122 Haitian injection molding machines were lined up, working intensely and orderly. Each injection molding machine, with its excellent performance, demonstrates Blue Sky’s relentless pursuit of product quality and production efficiency. Among them, the newly introduced Haitian JU fifth-generation injection molding machines stand out. Under the efficient operation of the JU fifth-generation machines, chairs are precisely formed, smoothly demolded, and produced like flowing water.

After a year of use and precise testing, Yang Moulu from Blue Sky told us, “For a chair weighing 1,300 grams, it used to take 66 seconds to produce with a third-generation machine, but the JU fifth-generation machine can achieve a production cycle of about45 seconds.” 

This reduction of 21 seconds significantly improves production efficiency, showcasing the fifth-generation injection molding machine’s precise control over time costs and extreme pursuit, bringing substantial benefits to Blue Sky.

Equally impressive is the excellent energy-saving performance of Haitian’s fifth-generation injection molding machines. With the same screw and clamping force tonnage, strict energy consumption comparison tests show that the fifth-generation machines are 24% more energy-efficient than the third-generation machines. This figure is not only a leap in technology but also a responsibility and contribution to the environment.

03 HT·XTEN DA New Era of Production

In addition to significant efficiency and energy-saving effects, the HT·XTEND equipped on the fifth-generation injection molding machines has also brought unprecedented convenience to Blue Sky. Blue Sky’s frontline technicians can easily capture production data through the extensive intelligent functions with HT·XTEND, enabling fine analysis and scientific optimization, which is crucial for further improving production efficiency and product quality. Not only does this align with the development trends of modern manufacturing, but it also lays a solid foundation for Blue Sky’s long-term development.

Moreover, the fifth-generation injection molding machines from Haitian have also won Blue Sky’s favor with their outstanding stability and dsurability. During long-term operation tests, these machines consistently maintained a high-efficiency and stable working state, providing strong support for Blue Sky’s continuous production.

As one of the first users of Haitian’s fifth-generationinjection molding machines, Blue Sky is activelydemonstrating its relentless pursuit of quality and in-novation. The collaboration has not only brought significant improvements in production efficiency andcost savings to Blue Sky but set a new benchmark forthe entire industry.

Today, Blue Sky has fullyimplemented the use of Hai.tian’s fifth-generation injection molding machinesand has shared its successful experience with theentire industry. Looking ahead, we hope that Haitianand Blue Sky will continue to collaborate, exploringmore possibilities and jointly writing a new greenchapter of sustainable development.

Recently, the two-platen Haitian Jupiter 88000, a superlative injection molding machine, was officially delivered to France. After the handover ceremony in October 2023 in Ningbo, China, the machine successfully arrived in France in August 2024 after months of careful planning and international logistics and was smoothly installed and commissioned at the BELLI factory.

Official Delivery of the Haitian JU8800T Ultra-Large Injection Molding Machine in France

The Haitian JU88000 is the result of the know-how and hard work of Haitian engineers at every stage of development, from design to production. With its impressive clamping force of 88,000 kN and an injection capacity of 134,000 cubic centimeters, it sets a new record in the injection molding machine industry and marks a significant breakthrough in injection technology in large-scale machine manufacturing.

The massive transportation operation, included 17 trucks delivering the machine and peripherals parts weighing a total of 800 tons. It is also the first time that such a large-scale machine has been shipped from China to a European industrialized country, significantly enhancing China’s competitiveness in high-end markets and marking a new milestone for Haitian manufacturing on a global scale.

The Transoceanic Journey of the Haitian JU8800T Ultra-Large Injection Molding Machine

The Haitian team faced the challenges of transporting equipment over long distances and with high weight through different countries and made tremendous efforts to ensure the safe and smooth arrival of this “giant”. The transportation required a tailor-made sea freight plan and careful planning and execution of every detail of the cross-border transport.

Assembly and installation on site

Upon arrival in France, Haitian’s technical team from Germany, Serbia, China and SAS Haitian France immediately began the intensive assembly and commissioning work. From disassembly to assembly and installation, every step was carried out with the utmost care and precision.

With 9 engineers working continuously for 5 weeks, the Haitian JU88000 was successfully installed and is now ready for operation at the BELLI plant of Nurieux (01 FRANCE) increasing his capacity to produce packaging, houseware and garden/house environment goods. Throughout the process, the Haitian team was in close contact and collaboration with the French customer to share this important moment of delivery.

Official Delivery

The successful installation and delivery of the Haitian JU88000 injection molding machine to France not only represents a major breakthrough for Haitian in the injection molding machine industry, but also provides valuable technical experience for the global plastics processing sector.

On August 15th, Haitian Mexico held a grand Open Day in Guadalajara, Mexico. This event not only allowed local customers to learn about 千赢国际官网首页入口网址是多少 ’s latest technological innovations but also served as a comprehensive display of the company’s commitment to deeply rooting into the local market and strengthening localized delivery and service capabilities.

1. Localized Operations Stressed to Build Global Competitiveness

The event kicked off with traditional Mexican music, creating a lively and culturally rich atmosphere. At the event, Mr. Xu Biyun, General Manager of Haitian Mexico, delivered a speech, detailing Haitian Machinery’s global strategy and emphasizing the crucial role of Haitian Mexico as a regional center in enhancing localized operations and customer service.

Mr. Xu emphasized that 千赢国际官网首页入口网址是多少 is a global leader in injection molding machine manufacturing, constantly driving product innovation and iteration based on market demands. Leveraging Haitian group’s layout in multiple fields from CNC machines, to die casting, laser machinery, drive technology, and smart manufacturing, Haitian is able to provide one-stop solutions in the machinery and equipment sector.

In recent years, the company has continuously deepened its overseas development strategy, actively establishing regional management centers, manufacturing centers, as well as application and service experience centers in key global markets. This is to fully meet the region-specific needs of local markets, earning the trust of many overseas benchmark customers and go-global Chinese enterprises through a well-established localized supply chain and efficient, convenient local services and support.

Haitian Mexico is a crucial part of Haitian’s global strategy. Serving as a regional management and manufacturing center for the Americas, Haitian Mexico has gradually expanded its market influence and localized delivery capabilities since its operation in 2022. It not only serves the Mexican market but also gradually extends its coverage to the entire Americas. Through this hub, Haitian can respond more quickly to the needs of customers in the Americas, providing one-stop solutions, thereby further enhancing customer satisfaction.

2. A Technical Feast: from Solution Demonstrated to Client Interaction

During the Open Day, Haitian Mexico showcased several injection molding solutions designed for the Americas market, including the Haitian MA2000V/750, Haitian JU5500V/3450, Zhafir ZE1500V-300, and Zhafir VE1900Ⅲ-640h, covering various application fields such as automotive, home appliances, and consumer electronics. These solutions fully demonstrated Haitian’s continuous iteration and optimization in injection molding technology around areas of interest to customers, such as energy efficiency, intelligence, and sustainability, drawing the attention of many industry experts and customers. Additionally, products from other Haitian Group divisions, such as CNC machines, die-casting machines, and smart manufacturing one-stop solutions, were also showcased.

At the event, Haitian Mexico’s technical experts provided detailed demonstrations of the equipment’s innovative features and user-friendly operations, engaging in in-depth technical exchanges with customers. This allowed customers to gain a more comprehensive understanding of Haitian’s products and services, not only deepening their understanding of Haitian’s advanced injection molding technology but also fully appreciating Haitian’s strategic vision and professional capabilities in perfecting the industry chain.

3. Looking Ahead: Strategic Vision and Forward-looking Planning

In the future, Haitian Mexico will continue to refine its strategic layout as a regional center, continuously deepening its delivery and service capabilities in the local market. It is committed to focusing on the personalized needs of local customers, providing more efficient and energy-saving solutions, and helping customers stand out in a highly competitive market. Together with customers and partners, Haitian Mexico aims to establish long-term, stable cooperative relationships, jointly promoting the development of related industries in Mexico and surrounding regions to shape a better future.

From June 25 to 27, 千赢国际官网首页入口网址是多少 Germany hosted its grand 2024 Open House in Ebermannsdorf, Bavaria. The event showcased Haitian’s achievements in technological innovation and industry applications, attracting numerous local customers and partners.

千赢国际官网首页入口网址是多少 Germany showcased a range of cutting-edge injection molding solutions at this event, tailored to meet the needs of various industries. The highlight of the event was the 5th generation injection molding machine, which earned widespread acclaim from local customers for its exceptional energy efficiency, intelligent technology, operational efficiency and stability. This latest generation machine underscores Haitian’s relentless pursuit of technological innovation and product excellence. By continually evolving to meet market demands, 千赢国际官网首页入口网址是多少 not only strengthens its position in the European market but also demonstrates a firm commitment to supporting the sustainable development of its customers.

In addition to impressive displays, industry experts were invited for technical seminars, providing insights into the latest trends in injection molding technology. The event also featured joint exhibitions with 18 partners, offering diverse and professional turnkey solutions for European customers.

Attendees enjoyed a cultural experience with Bavarian cuisine and beverages, blending industry discussions with authentic European flavors.

As a key market with rich experience in injection molding technology, the European market is evolving with trends toward green and smart manufacturing. 千赢国际官网首页入口网址是多少 has enjoyed a strong reputation and customer base in Europe through continuous innovation, product upgrades, and excellent market service.

Looking ahead, 千赢国际官网首页入口网址是多少 will continue to focus on the European market, addressing local needs with high-quality injection molding solutions. By leveraging its industrial chain advantages and global resources, Haitian aims to meet the growing and diverse demands of European and global customers, offering efficient and reliable machineries and turnkey solutions for their smart manufacturing.

In recent years, the drinkware market has been growing, driven by improvements in living standards, increased consumer health awareness, and product innovation. As seasons change, so does the product line in the drinkware industry. In China, plastic cups dominate the market in spring and summer, while thermal cups are more popular in autumn and winter. The domestic market’s demand is becoming increasingly diversified.

Additionally, innovation and quality improvement have positioned China as a major global producer in the drinkware industry, with rapid growth in both export volumes and overseas demand for various drinkware items.

02 New Demands & New Challenges

In practice, Haitian’s fifth-generation injection molding machine’s specialized servo power system demonstrates outstanding dynamic response performance and numerous intelligent functions, perfectly meeting the high-speed and high-response demands of drinkware component production. The MA5 also offers stronger clamping force and injection pressure. The clamping unit, using high-rigidity templates and equipped with HT Clamp, ensures precise mold positioning, stable and rapid movements, significantly enhancing production process stability.

Moreover, the comprehensive improvement in injection pressure not only expands the process range to meet production needs but also achieves refined control over injection movement, ensuring product consistency. These comprehensive upgrades enable MA5 to easily meet the high standards for appearance and detail design of drinkware products, precisely controlling product dimensions and surface quality, providing an unprecedented production experience for the drinkware industry.

Intelligent Manufacturing Engine:One-Stop Intelligent Manufacturing Solutions

Drawing on years of experience in the drinkware industry, 千赢国际官网首页入口网址是多少 , in collaboration with Haitian Smart Solutions, offers one-stop intelligent manufacturing solutions for industry clients. From plant planning, centralized supply of water, electricity, and raw materials, to deep integration of automation and digital intelligence, it creates a highly efficient, intelligent production environment for clients, fully optimizing the production process, achieving dual improvements in quality and efficiency, and exploring new paths for quality and efficiency enhancement.

Every precise clamping, every accurate injection of MA5, embodies Haitian’s relentless pursuit of excellent craftsmanship and continuous exploration of innovative technology. Haitian’s drinkware industry application solutions aim to make every piece a masterpiece of craftsmanship and design.

In the future, Haitian will continue to focus on technological upgrades and innovation, bringing more high-performance and high-value professional solutions to the drinkware industry. By partnering with clients, we aim to drive the industry’s development hand in hand, bringing more health and warmth to customers’ daily life.